Identity & brand applications
Eymen Travel. Journeys with meaning.
An identity that brings together pilgrimage planning, Afghanistan travel, and worldwide flight booking. The existing mark and website direction form the foundation for a coordinated system of travel documents, print, and digital communications.
Explore the related work
The original identity
A recognizable starting point
One identity. Different settings.
The Global E Journey Mark brings together a globe, an airplane and rising path, and a stylized E. The full English and multilingual lockup and the compact symbol create a recognizable identity across travel documents and digital touchpoints. Retain the original artwork and its proportions.
These placements use the original logo without redrawing or recoloring its artwork. A compact placement should still be tested at its final size.
Color
Color with a clear role.
The approved identity pairs Sacred Emerald with Warm Ivory. Desert Gold stays a restrained accent, while Charcoal keeps longer text readable. Soft Sage and Sand support quieter backgrounds. Print conversions should follow the chosen printer’s color profile.
- Sacred Emerald
- #0F3D33
- Desert Gold
- #C7A35A
- Charcoal
- #1F2723
- Warm ivory
- #F7F3EA
Typography
Cormorant Garamond + Inter
The approved brand pairs Cormorant Garamond Semibold for warm, elegant headings with Inter for clear body copy and interfaces. The current website uses Inter throughout its interface. The custom wordmark remains artwork, rather than live typesetting.
Personal guidance for journeys that matter.
Clear dates. Thoughtful details. A useful next step. A consistent hierarchy makes every stage of a journey easier to understand.
Proposed usage guidance
Keep the identity consistent.
A practical starting point for extending the identity into new formats.
Give the logo room
Keep text, edges, and other artwork outside the logo’s surrounding space. The diagram illustrates a generous starting point; confirm the final clear-space rule when preparing the production guide.
Protect its proportions and detail
Scale the complete artwork proportionally. Avoid stretching, cropping, rotating, or adding effects. Check fine lettering at the actual display or print size before approving an application.
Use a clean, readable background
Place the logo on a calm background with enough contrast. Use a light holding panel when a photograph or color field would compete with the artwork. Keep supporting text readable independently of the logo.
Prepare files for their destination
Keep editable masters separate from delivery exports. Use suitable vector artwork for large print, transparent raster exports where needed, and optimized images for the website. Confirm color conversion, bleed, and safe areas with the printer.
Original work
The identity in context.
The live website connects the established identity with destination imagery, pilgrimage planning, and clear inquiry routes. These examples document that existing direction.
Proposed extensions
What the system could become.
Proposed extensions show how the existing identity can move into an advisor’s desk display and a coordinated social campaign. These are brand application concepts created for this showcase.
Pilgrimage. Afghanistan. Worldwide journeys.
Travel desk display
A proposed physical brand application, shown as a design study rather than an installed or printed item.
Eymen TravelDestination campaign
A proposed digital composition showing how the identity can support a consistent message.
