Storefront design & development
New Shopify stores, website makeovers, responsive layouts, and the practical details of navigation and product selection.
Explore store projectsExpertise, demonstrated
A considered experience. From first impression to final detail.
I bring brand identity, website development, and product presentation into one conversation. From a food truck’s visual world to an interactive Shopify store, the work starts with your business and the people you want to reach.
Website transformations
See how a storefront takes shape.
Explore real storefront changes, with dated page captures and the decisions behind the updates. Look closely at the details that connect product information, design, and the path to purchase.
Explore website transformations
Brand identity & design
Logos, visual systems, menus, brochures, vehicle graphics, and coordinated digital design. One recognizable direction across the places customers meet your business.
Explore design servicesMeasurement & connected tools
GA4 event setup, on-page SEO foundations, app connections, and structured reviews of what needs attention.
Explore technical servicesProduct films & interactive 3D
Product media and on-page interactions that let people see the shape, movement, and detail for themselves.
See the media workExplore the work
See the decisions in practice.
Explore storefronts and product experiences for Zarifa USA, website work for Eymen Travel, and the complete visual identity for Smash Kabob. Compare pages, play films, rotate a product, and see the original brand artwork.
Client work
Zarifa USA
Shopify design, product presentation, and ongoing storefront development.
Explore the project
Zarifa USA · Shopping experience
Massage-chair buying guide
A complete guide rebuilt around model selection, feature explanations, room fit and purchase support.
See the guide transformationInteractive comparison
Website transformations
Explore 11 substantial changes across storefronts, shopping journeys, product content, and interactive experiences.
Explore the transformations
Zarifa USA · Product films
Products in motion
Three finished films, played right here on the site.
Play the films
Interactive model
Z-Smart Pro in 3D
Rotate and zoom the actual massage chair model.
Explore the model
Brand identity & applications
Zarifa USA
An expanded brand system connecting the established identity with product storytelling, digital design, and a consistent customer experience.
Explore the brand package
Brand identity & applications
Eymen Travel
An emerald-and-gold identity brought into travel planning, print materials, and coordinated digital communication.
Explore the brand package
Brand identity & applications
Smash Kabob
The original logo, illustration pattern, trailer, menu, and review-card designs, expanded into a complete brand-package example.
Let's find the right scope for your project.
Shopify UI design: make every next step clear
A practical guide to Shopify interface design: make products easier to understand, make actions easier to find, and bring consistency to the whole shopping...
Read the guide
A Shopify website audit that tells you what to fix first
Turn a broad concern about your website into a documented set of findings, priorities, and decisions you can act on.
Read the guide